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Loss leader

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May 2011

Kids these days are deprived. Given a choice, they’d have their heads in a Nintendo DSI, PlayStation, Game Boy, or iWhatever all day long. Now when we were kids, we’d spent lots of time outside. Except for right after school. That was Three Stooges time. We’d no more miss them than miss Sunday Mass.  The undisputed high priests of low comedy, the Stooges made us laugh out loud. We became Stooges connoisseurs. It had to be Curly. Shemp would barely do, and we’d walk out on Curly Joe. We learned all the gags and can still recite the lines.

The Stooges filmed during the 1930s Depression, and they made it part of their movies. In their 1936 short, Ants In The Pantry, the Stooges were one afternoon away from being fired as exterminators.  Desperate to drum up business, they secretly crashed a high-society party, planting ants, mice, and moths throughout a mansion. Later appearing at the front door as Heaven-sent helpers, they made a mess of the party as only the Stooges could.

Today’s business-getting techniques are tamer, albeit not as funny.  Perhaps the most tried-and-true way is the loss leader.  A business owner might sell a product at an incredible discount, even a loss, to attract customers to buy other goods.  Those electronics and computer hardware gizmos in the kids’ hands and ears are relatively cheap; the big money lies in the software.  Successful businesses understand that a little loss can produce huge profits.

By any business standard, the abortion industry is highly profitable.  Industry leader Planned Parenthood has net assets of almost $1.0 billion.  About eleven percent of PP’s non-duplicate clients are abortion patients.  Since 1970, it has performed at least 5.3 million abortions, the population of Colorado.  In 2009 alone, it performed a record 332,278 abortions, the population of Cincinnati.  It doesn’t do them for free.  Each costs between $350-950. You do the math. Planned Parenthood won’t, at least not for public consumption.  And remember, Planned Parenthood does only one-quarter of the nation’s abortions. The annual revenue from abortions nationwide is in the hundreds and hundreds of millions.

How does the industry sustain and even grow those profits? It has a very effective business plan.  The industry uses a loss leader: the sex education.  In the video exposé Blood Money, former provider Carol Everett described how it’s done. Abortion providers break down children’s natural sense of modesty, cut their connection to parents and appropriate authority figures, and sell themselves as experts. Sexually active youngsters are fed a diet of free or cheap birth control. Cheap means more than inexpensive. A 2005 Consumer Reports survey ranked Planned Parenthood’s condoms as the worst.  Everett said that girls are given a low dose birth control that must be taken at exactly the same time daily to be effective.  When a girl suspects a pregnancy, trained abortion counselors swoop down for the kill. It’s like shooting fish in a barrel. Everett said that if a girl has an abortion by age sixteen, she’ll have 3-4 more. She ought to know: Everett holds herself accountable for 35,000 abortions.

The lust for money is so insatiable that PP even promotes sex among young people with HIV.  International Planned Parenthood’s guide, Healthy, Happy and Hot tells infected youth that they have a right to “decide if, when, and how to disclose their HIV status.”  They have a “right to sexual pleasure.” It encourages the young to “[j]ust have fun, explore and be yourself!” “Masturbation is a great way to find out more about your body and what you find sexually stimulating.” “Talk about or act out your fantasies.  Talk dirty to [your partner].  Tickle, tease and make them feel good.” It mentions condom use but fails to mention that according to PP’s own research arm, condoms have a 17.4 percent failure rate.  The CDC considers them virtually worthless in preventing sexually transmitted diseases. Yet PP vice-president of medical affairs Dr. Vanessa Cullins declares on YouTube: “Expect to have HPV [a cancer causing virus] once you become sexually intimate – all of us get it.”  For PP, getting an STD is like getting a zit.

In 2008-09, PP claims to have spent $52 million on sex education.  That’s chump change compared to what it expects to reap.  For the abortion industry, sex education is designed for sex, not for education. So sex education is pushed far and wide, even to ten-year olds.  It leaves our kids deprived, in a different way. Deprived of their innocence, sometimes their health, and often their future happiness. They are the real loss in loss leader.

International Planned Parenthood has stated that religion is a major obstacle to implementing its sex agenda for the young. That should tell us where we must focus our efforts. They must start with the truth that God has given us our sexuality to be used for good consistent with our stations in life. Our sexuality allows for human attraction, friendship, and ultimately for loving commitment that cooperates with God’s creative plan for the next generation.  The pleasure obtained from our sexuality is meant to be the reward for the good ways we use it.

Like our other desires, our sexual desire must be controlled. It is no easy task for young people living in a culture that waves sex in their faces.  They need our help. We must guide and guard our young from the sexual sights and sounds that constantly bombard them. We must speak out against those who would profit at their expense.  Most of all, we must teach them the meaning of real love. Love is patient. Love is kind. Love is pure. Love is about virtue, not about self-pleasure. Those are good words. Too bad we’ve been afraid to teach and model them.

A stooge is the butt of a comedian’s joke. Our reluctance to give our young needed guidance in God’s way has turned them into stooges, the butt of the abortion industry’s cruel joke. Planned Parenthood and the other predators are the ones doing the laughing.

All the way to the bank.

Paul V. Esposito is a Catholic lawyer who writes on a variety of pro-life topics.  He and his wife Kathy live in Elmhurst, Illinois, where they are raising their six kids.

© Paul V. Esposito 2011.  Culture of Life.  Permission to copy and distribute for pro-life purposes is granted.  Comments? Visit us at

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